![]() Merlin represents some 20,000 independent music labels and distributors. Merlin and Beggars are long-tail powerhouses. Streaming service set to begin next week. "According to Billboard, two independent music umbrella groups - the digital rights organization Merlin and Martin Mills’ Beggars Group - have dropped their resistance to the new Apple Music At Fortune, fellow Apple-watcher Philip Elmer-Dewitt wrote that “the Taylor Swift effect continues to ripple across the music Because of Taylor’s letter, millions more potential users wereīut her letter did something else for Apple, too. Of users on board - die-hard Apple fans might have been good for as many as 15 million users off the bat, but not more than that. It seemed like Apple would need to do lots of promotion to get significant numbers Wonderful for Apple and its new music service.īefore her letter, only music and tech industry followers seemed truly aware of Apple Music’s imminent launch. But in an ironic twist, Taylor’s move was You might think Taylor’s Apple-shaming would be a public relations disaster for the company - and at first, this is how it was portrayed in the media. Just hours after the note went up, Apple announced it would indeed be paying artists for their music during the free period, if at a reduced rate (other streaming services have So in one of the most amazing changes of direction in the history of Apple as well as the entire music industry, Taylor’s letter - and the public show of support it drummed up - got Apple toĬhange its mind. Make a leap of faith in the hopes of more followers and money in the future - but many small artists live essentially paycheck to paycheck, and they can’t stomach a quarter of reduced payouts. The flaw there, however, was that Apple was asking those artists to ![]() TheĬounterargument, meanwhile, held that the free trial could bring lots of free publicity to those same lesser-heard artists. Taylor felt it unfair for Apple to use artists, especially up-and-coming ones, to grow its new service without compensating them for it. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company." - Taylor Swift Producers, or artists for those three months. I’m not sure you know that Apple Music will not be paying writers, "I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. Trial of Apple Music, the then new streaming service Apple was launching the following Tuesday. In the note, she took the company to task for its decision not to pay artists during an initial three-month free In June 2015, Taylor wrote an open letter to Apple and its CEO, Tim Cook.
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